Graphic design for B2B marketing teams.

Most decks we’re handed have the right information in the wrong order. We start with the story: what the audience needs to believe by the last slide, and which facts prove it. Then each slide gets one job, with charts and diagrams doing the explaining instead of paragraphs of text.

That’s how we redesigned Forge Apollo’s agency pitch deck and built investor and sales decks for LexCheck, working in whatever your team presents from: PowerPoint, Keynote or Google Slides.

Along with the finished deck, we can set up a master template with your layouts, colors and type, so the next presentation doesn’t start from a blank slide. Our guide to designing presentations that close deals explains the thinking in more detail.

Long documents are where layout does the most work. A white paper or eBook has to hold a reader for ten or twenty pages, so we plan the hierarchy first: clear section openers, pull quotes, charts that read at a glance and white space that keeps dense copy approachable.

We’ve produced this material for software, finance and healthcare companies, from DataStax’s datasheets, case studies and eBooks to a four-page customer case study for Think ABM. Most of it goes out as PDFs and web downloads, so we set files up for screen reading as well as print.

We can also turn recurring formats, like datasheets and case studies, into templates your team can reuse, so the tenth document matches the first. Our guide to white paper design covers the details.

A new identity is only useful if people can apply it on a Tuesday afternoon without calling a designer. So along with the logo, colors and type, we write guidelines with real examples and build the templates a team actually uses: letterhead, slides, social posts, one-pagers.

Not every project starts from scratch. Much of our work is brand extension: taking an established system, like Dentsply Sirona’s, and applying it to new formats and campaigns without letting it drift.

Our own concept brands, such as Quantro and Lannah, show the full process, from the mark and color palette to signage, packaging and website design.

Ben spent his early career in sign and print shops, designing, printing and installing banners, billboards and signage. So we design event graphics with production in mind: correct bleeds, type that reads at a distance and files your printer won’t send back.

Our event work for DataStax covered booths for Strata NY 2019, all the creative for Accelerate 2019 and the AWS re:Invent campaign in Las Vegas, from bus ads to airport and taxi-lane signage. We’ve also designed pop-up booths for Sullivan Healthcare Consulting and event materials for FloQast and Dentsply Sirona.

We can cover the whole event, from the booth to the badges, handouts and the social banners that bring people to it in the first place.

Campaigns rarely need one graphic. They need the same idea in a dozen sizes, for LinkedIn, Instagram, display ads and email, consistent and ready on launch day. We design the core concept once and build the full set around it.

We’ve done this for FloQast’s compliance survey campaign, LexCheck’s LinkedIn carousels and email banners and DataStax’s event and webinar promotions.

When a campaign needs somewhere to land, we design the landing page too and hand your web team organized design files ready to build from. For small businesses without a web team, we also build complete websites. Our guide to social media design covers the basics we work from.