Quantro
A self-initiated brand for an imagined financial operations platform, carried from the logo to a website, product dashboards, print collateral and signage.
- Type
- Self-initiated concept
- Industry
- Financial software
- Services
- Brand identityDigital & social
Overview
Quantro is a self-initiated concept: a brand for an imagined financial operations platform, made to show how we approach identity and marketing design for B2B software.
The challenge
Financial software has to earn trust before anyone books a demo. We set ourselves the brief a real fintech startup might bring: a brand that feels credible to finance teams, explains the product quickly and holds together everywhere it appears, from the homepage to a printed report.
Our approach
We started with the identity: a simple “Q” mark and wordmark, and a two-color brand palette of deep teal and pale sage. From there we art-directed the website, built in Framer, pairing direct messaging (“Transform your financial operations”) with product dashboards, a mobile layout and a blog. To test the system beyond the screen, we applied it to business cards, report envelopes, posters, lanyards and signage.
The result
A complete identity system, shown working across a website, product dashboards, a mobile layout and print. It shows the kind of brand identity work we offer B2B software companies: one mark and palette that hold up from a phone screen to the side of a building.
What we delivered
- Logo and visual identity
- Website design, built in Framer
- Dashboard and mobile UI mockups
- Print collateral, signage and merchandise
