Lannah
A self-initiated photography brand and website template, carried from a gold-foil wordmark to signage, packaging, print and a responsive portfolio site.
- Type
- Self-initiated concept
- Industry
- Photography
- Services
- Brand identityDigital & social
Overview
Lannah is a self-initiated concept: a brand and portfolio website template for photographers who want to turn their work into a business.
The challenge
Photographers need a site that gets out of the way of their images but still feels like a brand. We gave ourselves that brief: a template that works for portraits, travel and commercial work, and an identity strong enough to carry onto signage, packaging and print.
Our approach
The identity is built on a high-contrast serif wordmark in black, white and gold foil, with bold typography and lifestyle-inspired imagery. The website template, designed and built in Framer, is fully responsive, with sections for featured series, services and a step-by-step “workflow”. We then applied the brand to storefront signage, posters, shopping bags, a presentation folder and packaging with the line “Shoot. Create. Repeat.”
The result
A complete brand, from the logo and signage to a ready-to-use website template, showing how one identity can carry a photographer’s work online and in print. It follows the same brand identity process we use for clients: the mark first, then every place it has to appear.
What we delivered
- Logo and visual identity
- Responsive portfolio website template in Framer
- Signage, posters and packaging
- Branded merchandise and print collateral
