Marketing collateralSales enablementEvent graphicsCampaign support

FloQast

Sales, event and campaign design for FloQast, the accounting workflow platform: white papers, guides, social ad sets and CFO summit graphics.

Client: FloQast
Industry: Accounting software
Services: Marketing collateral Digital & social Events & tradeshow

LevelOP Office of the CFO Summit backdrop and welcome counter in FloQast green with sponsor logos.

Overview

FloQast is an accounting workflow automation platform used by finance teams around the world. We’ve supported both its internal and external teams with design for sales, events and digital campaigns.

The challenge

FloQast’s brand had to stretch across a lot of touchpoints at once: long-form content for accountants, comparison pieces for sales, campaign assets for social and graphics for events such as the LevelOP Office of the CFO Summit. Each piece needed to feel polished and business-focused, and all of it needed to look like FloQast.

Our approach

We worked in Figma, Illustrator, InDesign and Photoshop across four kinds of work:

Long-form content: white papers such as How ESG is Altering the Finance and Accounting Landscape, guides on the future of accounting, and the Run, Don’t Walk guide comparing FloQast with BlackLine.
Campaigns: the Compliance and Controls: The State of the Industry report and its matching set of organic and paid social ads, plus webinar, award and planning-day graphics.
Sales enablement: one-pagers and flyers on topics like bank integrations and financial consolidation.
Events: the backdrop, welcome desk and attendee badges for the LevelOP Office of the CFO Summit, pull-up banners for conference halls, and branded merchandise.

The result

A flexible library of marketing and sales assets for FloQast’s teams, covering long-form content, campaigns, sales and events, with every piece kept on the same brand.