Forge Apollo

Overview

Forge Apollo is a digital marketing agency (“Your brand’s unfair advantage”) offering content creation, organic and paid media, SEO and websites. In 2021 we worked with Becca Wallace, its Director of Digital Marketing, to revamp the pitch deck the agency uses to win new clients.

The challenge

The deck had a lot to cover: who the agency is, what it offers, which clients it has worked with, how its process runs and what its packages include. It needed to hold all of that without reading like a price list, and to look as current as the digital work Forge Apollo sells.

Our approach

We rebuilt the deck around a simple sequence: introduction, capabilities, proof, process, then packages. The visual system is black and a bright Forge Apollo blue, with full-bleed photography, generous type and a consistent icon set.

• Capabilities are summarized on one slide, with an icon for each service.
• Industry data, such as how often US adults go online, became simple bar and column charts.
• Common client questions (“How much should I be budgeting for digital marketing?”) got their own slides.
• The three-step process (discover, audit and strategize, execute) and the social-to-website funnel became diagrams instead of bullet lists.

The result

Forge Apollo got a clean, modern 19-page deck, delivered on time and revised quickly as feedback came in, as Becca notes below. For more on building a deck that sells, see our guide to designing presentations that close deals.

What we delivered

• 19-page pitch and sales deck (11 × 8.5 in)
• Capabilities, process and package slides
• Data slides and funnel diagram
• Icon set for services and process steps