Kirby Bates & Sullivan
Ongoing design partner for two healthcare consulting brands, from tradeshow booths and ads to case studies, brochures and presentations.
- Client
- Kirby Bates Associates and Sullivan Healthcare Consulting
- Industry
- Healthcare consulting
Overview
Kirby Bates Associates helps healthcare organizations find and develop their leaders, from executive and nurse executive search to interim leadership and advisory services. Its sister brand, Sullivan Healthcare Consulting, helps organizations develop and run ambulatory surgery centers (ASCs). We’ve been their design partner for years, working with their marketing team across both brands.
The challenge
Two brands, one marketing team and a steady calendar of conferences, campaigns and sales conversations. Every piece had to feel clearly Kirby Bates or clearly Sullivan, stay consistent from one year to the next, and be ready in time for the next event or proposal.
Our approach
Events. We design their tradeshow booths, tabletop displays and counter wraps, including several editions of the Sullivan pop-up booth. On the latest one, a single headline, “An agile alternative to ASC development companies”, reads from across the aisle, and ten photo tiles explain the services up close.
Collateral. Case studies, white papers, one-pagers and brochures (including US and Canadian editions for Sullivan), plus collateral redesigns that keep older materials in line with the current brand.
Presentations and campaigns. PowerPoint decks and master templates for the sales team, print and digital ads for healthcare leadership publications, posters, invitations and logo updates.
The result
Both brands have a design partner who already knows their look, their audience and their deadlines. Each piece is delivered print-ready or presentation-ready, and the brands stay recognizable from a booth backdrop to a one-page PDF.
What we delivered
- Tradeshow booths, tabletop displays and counter wraps
- Print and digital ads
- Case studies, white papers and one-pagers
- Brochures and collateral redesigns
- PowerPoint decks and master templates
- Logo updates, posters and event materials
What the client said
“It’s been my pleasure to work with Ben and Ingrid over many, many years representing several different brands. They are easy to work with and produce beautiful results. I’m always impressed how well they can keep all my brands true to their unique look. Excellent value too.”